At some point or another, we all have to pitch. Marketing your Carlsbad real estate requires expertise and understanding how to effectively sell your Carlsbad home. You may not own a business or have a product or service that requires investors. You may not even sell products or services where you need to necessarily pitch people in the traditional sense. But think of something as basic as a job interview. Many would consider that a sales pitch in the purest form. Unfortunately, too many of us don’t realize how often we need to pitch in our lives and we end up paying the price.
The Biggest Mistake
Let’s get right to the point with this article, because it turns out that’s a mistake too many people are making with their pitches: it’s not enough to simply put your Carlsbad property on the MLS. Whether you have an hour or a whole day, you really only have a few minutes to make your pitch because if you take too long, your prospective Carlsbad home owners will simply drop out and you’ll lose their attention. So cut to the chase and be upfront about what you’re selling immediately.
Using this Lesson to Sell Your Carlsbad Home
Obviously, selling Carlsbad homes requires a pitch, but too often agents don’t treat it that way. So when you go to sell your next property, be sure you effectively communicate what it is you’re offering, why it’s unique and better than other options and how it will benefit your market. This is where I shine – understanding how to effectively market your Carlsbad property.
Of course, this means you must truly understand your market, inside and out.
Think About Your Marketing Materials
These example are showpieces that will give your Carlsbad home the best attention! You can take this a step further as well. Do you have marketing materials that you hope to capture customers with? I enjoy designing beautiful marketing pieces that are intuitive and reflect the beauty of our North Coastal areas. They designed to work as a pitch. We will work together to be sure they are grabbing the attention of your market right off the bat.
The headline on your materials, for example, is probably the first thing they’ll see and thus your best opportunity to get your point across as quickly as possible. Whatever you do, this is not the time to waste that space on an address—unless it’s an extremely distinguished one on Central Park West or something.
A Good Headline
Here’s an example of a headline that will grab your customer’s attention:
“Private Carlsbad Enclave: Sexiest Home in the City. Priced Accordingly.”
You think that won’t raise an eyebrow or two for all the right reasons? Obviously, it lets them know where the Carlsbad property is located, as this is important. It’s not the full address, but it doesn’t need to be either.
The claim of “sexiest home in the city” is going to grab attention. People are going to want to see if this bold claim holds true. Of course, some people will be turned off, but far more will be turned on.
Telling your potential buyer that the home is “priced accordingly” is a way of showing them value, but also making it clear that people who can’t spend the money, shouldn’t waste your time. That’s a win/win.
Never forget that you’re always pitching your properties. With the above advice by your side, this won’t be a problem.
~ Cherie Young ~